See why view-based and follower-based engagement answer different questions. This guide uses clear definitions and avoids promises that a single tactic or metric will guarantee results.
Engagement by views
Dividing likes, comments and shares by views describes interaction among recorded views.
Engagement by followers
Dividing the same interactions by followers compares activity with the profile's audience size. It can be useful, but it does not measure the same thing as view-based engagement.
Practical next step
Record the inputs and method you use so future comparisons stay consistent. Review your own platform analytics when available and treat general guidance as a starting point.
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